WePlay! Lock and Load

$50 000

Prize Pool

3,233,396

Total number of viewers

1,221k+

Hours watched

28,507

Average viewers

57

Total air time

What is Lock and Load?

Lock and Load is one of the most recognizable WePlay! Esports events in the Counter-Strike: Global Offensive scene. The tournament featured the James Bond movies theme with a great sense of style and attention to detail. 12 teams from around the world took part in the tournament to fight for the prize pool of $50,000.

The analytics panel and the filler content were created in a way to inspire the feel of a super-secret spy agency with shaded colors and strictly formal suits. Jazz music, tone of voice, and other details helped maintain the general Bondiana vibe.